Deitch Projects presented a joint project with Alife, an installation featuring products by sixty artists. The 76 Grand Street storefront was reconfigured with floor-to-ceiling vitrines to display the works.
The generation of artists that participated in Alife at Deitch Projects were committed to creating art in the form of products that can be distributed widely and sold inexpensively. As artist Ryan McGinness proclaimed, “Products are the new art.”
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